AMVCA Delights Attendees with Spectacular Cultural Display as 2023 Edition Begins

Written by on May 19, 2023

AMVCA Delights Attendees with Spectacular Cultural Display as 2023 Edition Begins

AMVCA Delights Attendees with Spectacular Cultural Display as 2023 Edition Begins

AMVCA Delights Attendees with Spectacular Cultural Display as 2023 Edition Begins

The 9th edition of the Africa Magic Viewers Choice Awards (AMVCA) commenced with a breathtaking cultural extravaganza, reaffirming its status as a prestigious platform that celebrates excellence in the African film and television industry.

On May 18, 2023, the Balmoral Convention Centre and Federal Palace Hotel in Lagos came alive with a vibrant celebration of culture and beauty as the highly anticipated AMVCA kicked off. Attendees graced the occasion adorned in resplendent traditional attire, showcasing the fusion of African heritage and the glamour of the film awards.

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Distinguished personalities and celebrities added to the allure of the event with their exquisite cultural outfits, exemplifying the rich diversity of African traditions. Notable figures in attendance included Mercy Aigbe, Yemi Cregx of BBTitans, the enchanting Juicy Jay and Thabang, BBNaija stars Liquorose, Elozonam, and Saga, the iconic Ramsey Nouah, Uti Nwachukwu, and John Ugbe, CEO of Multichoice Nigeria.

The evening commenced with a soul-stirring rendition of the Nigerian national anthem by a choral group, captivating the audience and earning resounding applause. This set the stage for an extraordinary showcase of performances by various cultural groups, enthralling the audience with captivating songs, pulsating drumbeats, enchanting chants, and mesmerizing dance moves. The seamless fusion of tradition and modernity in this eclectic display left the crowd spellbound.

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Dr. Busola Tejumola, the Executive Head of Content and West Africa Channels at MultiChoice Nigeria, highlighted that the AMVCAs aim to elevate the standard of recognition and reward for talents in the diverse realms of the African film and television industry.

This year’s edition aims to sustain the momentum of previous years by bringing back all the activities within three days, including master class trainings, a fashion and gala night, and the highly anticipated award ceremony.

The hosts for the evening, Nancy Isime and Daniel Etim-Effiong, added an exciting twist by introducing a contest to determine the best-dressed male and female celebrities of the night. The competition showcased an impressive lineup of fashion-forward stars, including BBNaija’s White Money, Erica, Venita, Saga, Elozonam, and the dynamic duo of BBTitans, Juicy Jay, and Yemi Cregx. Yemi Cregx and Venita emerged as the winners of the coveted title “Best Dressed Celebs” at the AMVCA, adding to the night’s glamour and style.

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With the contest concluded, the DJ and self-proclaimed “energy god,” Do2dtun, took charge, igniting the venue with pulsating music that compelled the audience to rise from their seats and dance with unbridled energy and enthusiasm.

As the AMVCA unfolds, anticipation builds for the fashion and gala night, where African creativity and style will be on full display. The award ceremony itself will feature over 30 categories and more than 300 nominations, solidifying its position as the most prestigious accolade in Africa’s entertainment industry.

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Year after year, the AMVCA continues to captivate audiences and create unforgettable moments, upholding its esteemed reputation as a groundbreaking platform that celebrates and recognizes excellence in African film and television. The 2023 edition promises to be another remarkable chapter in this ongoing legacy, showcasing the best of African talent and cultural heritage.

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