Lagos Gears Up to Host AFRIMA 2025

Lagos State is poised to make headlines once again as the top contender to host the All Africa Music Awards (AFRIMA) 2025. This move reinforces the city’s growing reputation as Africa’s cultural and entertainment capital. Governor Babajide Sanwo-Olu has officially announced Lagos’ readiness to welcome the prestigious event. He emphasized the state’s commitment to showcasing African creativity, boosting tourism, and gaining global recognition.

Lagos Gears Up to Host AFRIMA 2025, Africa’s Biggest Music Awards Event

The governor made this declaration during a courtesy visit from the African Union Commission and the AFRIMA International Committee at the Lagos State Government House. Notably, the official host city will be unveiled on May 13, 2025, in Addis Ababa, Ethiopia.

Lagos: Africa’s Creative Capital

According to Governor Sanwo-Olu, Lagos has everything it takes to host AFRIMA successfully. The state boasts world-class infrastructure, a booming creative economy, and a vibrant youth population.

“Lagos is more than just a city. It is the beating heart of Africa’s creative and cultural expression,” he said. “Hosting AFRIMA aligns with our mission to position Lagos as a top destination for culture, tourism, and entertainment.”

African Union Applauds Lagos’ Commitment

Angela Martins, Head of Culture and Acting Director for Social Development, Culture and Sport at the African Union Commission, praised Lagos for consistently supporting the arts. She pointed out that AFRIMA contributes directly to Agenda 2063, the AU’s blueprint for inclusive growth and sustainable development.

“AFRIMA is more than just a music awards show,” she noted. “It is a powerful platform that promotes African culture, celebrates talent, and unites the continent.”

AFRIMA 2025: Driving Tourism, Jobs, and Global Reach

Mike Dada, President and Executive Producer of AFRIMA, highlighted the major benefits of hosting the event in Lagos. According to him, the week-long festival will significantly boost local tourism, create jobs, and enhance Nigeria’s global image.

“With over 1,600 nominees and 1,100 production crew members expected, the impact will be far-reaching,” Dada stated. “More importantly, the event will reach over 400 million global viewers. This puts Lagos in the global spotlight.”

He also recalled AFRIMA’s journey since 2014, noting previous editions in Ghana, Nigeria, and Senegal. In addition, AFRIMA has held promotional roadshows in 22 countries, proving its continental reach and influence.

High-Level Delegation Visits Lagos

The AFRIMA and AU delegation that visited Lagos included notable representatives from across Africa and beyond:

• Matlou Tsotetsi – Director of Brand Communications, AFRIMA (South Africa)

• Adenrele Niyi – Chief Experience Officer (Nigeria)

• Mike John Strano – Regional Director for Eastern Africa (Australia/Kenya)

• Francis Doku – Country Director (Ghana)

• Kenny Ogungbe – AFRIMA International Congress & Media Committee (Nigeria)

• Edwidge Goli – Liaison & Partnership Executive, Francophone Region (Côte d’Ivoire)

• Victoria Nkong – Associate Producer (Nigeria)

Host City Announcement Set for May 13

The official announcement of the AFRIMA 2025 host city will take place on May 13 in Addis Ababa. With its energy, infrastructure, and government support, Lagos stands out as the leading contender.

If selected, the city is expected to set a new benchmark for music awards on the African continent.