Omotola Jolade Ekehinde Reveal How Hustle Sold Her Movie And Not Social Media
Written by MAX FM on February 5, 2026
When Social Media Wasn’t Around, How Did Omotola’s Movie Get Seen?”
By: Gladius Elizabeth
Omotola Jolade Ekehinde sharing stories from her old Nollywood hustle during a Max FM interview.
If you grew up watching Nigerian films on VCD, this story probably feels familiar. During a recent radio interview, Omotola Jolade Ekehinde reminded listeners that success in the early days of Nollywood came from relentless effort, not online buzz. Right from the start, she made it clear that before timelines and trends, actors relied on grit, movement, and word of mouth to get their work noticed.
In other words, visibility had to be earned daily.
Omotola Jolade Ekehinde and the Real Hustle of Old Nollywood
Back then, Nollywood operated on sweat and consistency. As she explained on Max FM with Nedu and the crew, actors actively promoted their films everywhere they could. They visited markets, spoke on radio, and personally pushed their projects. Consequently, films survived because people refused to stay invisible.
There was no shortcut. However, that struggle created stronger discipline and deeper respect for the craft.
Omotola Jolade Ekehinde sharing stories from her old Nollywood hustle during a Max FM interview.
How Omotola Jolade Ekehinde Describes Life Before Digital Fame
During the conversation, she reflected on how that era shaped her lifestyle. After filming, the work continued. Actors actively chased attention and built audiences one interaction at a time. Meanwhile, the absence of social media forced creatives to understand people, not algorithms.
As a result, resilience became second nature.
Why the Message Still Matters Today
Today, tools have changed, but effort still drives success. Social media may amplify reach, yet it cannot replace commitment. Therefore, her story lands as both nostalgia and instruction for the new generation.
In the end, Omotola Jolade Ekehinde reminds us that hustle evolves, but it never disappears. Tune in to Max FM, join the conversation, and stay locked in for more celebrity lifestyle updates and radio exclusives.
