How Wahalaroom Aims to Promote Afrobeats in the United States and Beyond
Written by MAX FM on March 4, 2026
Taking Afrobeats Across Borders: The Vision Behind Wahalaroom
By: Gladius Elizabeth
Samkul speaks about the vision behind launching Wahalaroom.
The story of Samuel Ogunkoya, the founder of the Wahalaroom platform, goes far beyond launching a brand. It reflects intention and cultural pride. Recently, during a candid interview on Max FM, Samuel Ogunkoya, popularly known as Samkul, clearly explained why he founded Wahalaroom. He said he wanted to promote Afrobeats in the United States and introduce Nigerian artists to foreign audiences. More importantly, he wants African culture to travel with the music.
Samuel Ogunkoya Wahalaroom Platform Vision: Building a Cultural Bridge
First, he identified a gap in the system. Although Afrobeats continues to rise globally, many talented Nigerian artists still lack direct access to international platforms. Therefore, he created Wahalaroom to bridge that space.
Through the platform, he actively connects artists to wider audiences. In addition, he positions Wahalaroom as more than a promotional tool. He uses it as a vehicle for cultural exchange. As Afrobeats promotion grows, African identity and storytelling move with it.
A candid interview moment as Samkul explains his mission to promote Afrobeats globally.
Samuel Ogunkoya Wahalaroom Platform Vision and Global Expansion
Furthermore, he understands that the United States plays a major role in shaping global music trends. Because of that, he strategically focuses on expanding Nigerian artists’ global reach within that market.
By doing so, he strengthens visibility for emerging talent and opens new doors for collaboration. At the same time, he reinforces the value of African creativity on a global stage.
A Mission Bigger Than Music
Ultimately, the Samuel Ogunkoya Wahalaroom platform vision represents action, strategy, and belief in African sound. Tune in to Max FM, join the conversation, and stay locked in for more celebrity lifestyle updates and radio exclusives.
