Nigerian turned international singer, Tiwa Savage, agrees with Burna Boy who recently advocated against Nigerians signing international deals with foreign labels.
In his words, the singer said:
“I feel so sorry for all you Nigerian [artists] jumping into these international deals. You guys donāt know what you are doing. I will be forever thankful to my manager/mother for making sure I will never be an international victim. I feel very bad for every single one of you. Iām hearing some really scary shit out here. Iām so sad for yāall.”
Some days after he made these comments, Universal Music Group announced their new deal with Tiwa Savage. Fans wondered why Burna Boy would say such ‘negative’ thing when everyone was happy about Tiwa Savage’s new international deal.
However, Tiwa Savage surprisingly agrees with what Burna Boy said about the foreign record labels.
See the excerpt of her interview Bellanaija:
“I think itās important for artists to be 100% sure and aware of what theyāre getting themselves into, especially when it comes to contracts. Burna is 1000% correct. People took it out of context, maybe. Itās a great advice to any artist: make sure you see your lawyers and do your personal research.
It took me a year to conclude this deal. It took that long for a reason. It took a year to convince them that I donāt want this and I want that and this is the reason why. They understood. I feel blessed in the position Iām in. I have an amazing deal with UMG and I agree with Burna that while weāre pushing Africa to the World, we need to be careful that we donāt lose ourselves. I think thatās what heās trying to say.
It depends on what youāre looking for as an artist and what stage youāre at in your career. Itās important to not get lazy or comfortable as an artist when you sign a deal. You have to work your way to become priority. You have to put your talent to work and sacrifice time. I believe every contract can work in your favour. However, make sure you donāt get into a bad deal in the first place.”