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Breakfast With Melody
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The United States has struck a powerful chord in Nigeria’s music scene by unveiling fresh, music-focused initiatives aimed at empowering local talent. Julie McKay, the U.S. representative, recently announced a series of programs designed to amplify the voices of Nigerian artists, producers, DJs, and music entrepreneurs.
Speaking on behalf of the U.S. government, McKay emphasized that these programs stem from America’s cultural diplomacy efforts. The mission? To harmonize international collaboration and open new avenues for creative and economic growth through music.
To begin with, the U.S. will orchestrate a lineup of programs focused on artist development, sound engineering, songwriting, and music business education. These initiatives aim to equip participants with industry-standard knowledge and skills that resonate beyond local borders.
Importantly, McKay confirmed that the first movement of this program will debut by the end of 2025, with pilot workshops launching in Lagos and Abuja. As the rhythm builds, the programs will extend to other music hubs like Port Harcourt, allowing for broader impact and feedback-driven expansion.
Nigeria, globally celebrated for its Afrobeats and Afro-fusion rhythms, continues to inspire the global music chart. However, many rising stars face offbeat challenges from limited training to scarce funding and lack of exposure. The U.S. seeks to bridge that gap, providing not just mentorship, but real access to global industry stages.
“We are coming up with new programs that will help Nigerians in the music industry,” said McKay, reaffirming the U.S.’s dedication to creative exchange and empowerment.
These programs will feature:
Masterclasses with top-tier music professionals
Songwriting and beat-making bootcamps
Music business education sessions
Cross-border collaborations
Live showcase events for talent discovery